About Us

Hello, we’re Born Tasty™. We’re flavour pioneers, here to get healthy back into people’s lifestyles with nutritious, natural food that’s packaged and prepared in ways you’ve never tasted before.

We’re pretty sure you’ve noticed that the way we live is having a huge impact on the way we eat. Most of us have less time in our diets for anything like fresh fruit and veg.

Well, we travel the world to find the flavours and recipes that help people eat more of the foods that do them good. Our products are made from simple, fresh and ethically grown ingredients. They’re already pretty great by themselves, so we do nothing but introduce tasty, exciting and innovative new ways to enjoy them. Which also means making them fit a whole lot better into the way we live today.

Our Passion

  • We make products from fruit and vegetables rich in the essential vitamins, minerals and nutrients we all need to stay healthy.
  • We care about what we do and about how we do it – from how our ingredients are grown and picked to the way our products are made and packed.
  • We’re changing the face of meal times by bringing healthy new products and adventurous new flavours to the table.
  • We hate food waste so all our products have been created so there isnt any. 

Our Story:
Born Tasty is a part of a big happy family owned food company called Minor, Weir and Willis. MWW was acquired by Kewal Mehta back in 1974, who previously ran a small shop selling fresh produce from the markets to his local community.

*The original MWW wholesale market stall in 1965

The family are passionate about food and believe everyone should be able to access fresh fruit and veg. Minor Weir and Willis have played a major role in improving the health and diets of nearly 700,000 school children by supplying a scheme that gives a piece of fruit each day to all four to six year old children in the Midlands, London and the Home Counties. They have also cut tonnes of food waste and helped to provide 47,620 meals for people in need by harvesting and packing up ‘wonky’ fruit and vegetables to be redistributed across the UK by foodbank supporters, FareShare. During this time of uncertainty, particularly with regards to food variety and supply, the business has come full circle by developing its newest branch; Born Tasty. This new venture will bring our fresh produce directly to your door, just as Kewal Mehta did all those years ago.